Switching from Brand Marketing to Growth Marketing — A Quick Guide

Switching from brand marketing — whether digital or traditional — to growth marketing can be challenging, but it can be done as demonstrated by countless marketers making the transition.

I have put together a simple to follow framework that you can follow to make the change:

1. Learn about growth marketing: Educate yourself about growth marketing by reading industry blogs, attending webinars, and taking courses. Learn about the different tactics and strategies that are used in growth marketing and how they differ from brand marketing.
2. Define your goals and metrics: Define the specific goals and metrics that you want to achieve with your growth marketing efforts. This will help you to measure the success of your efforts and make adjustments as needed.
3. Analyze your current marketing efforts: Analyze your current marketing efforts to identify areas where you can improve and implement growth marketing tactics. This can include analyzing website traffic, customer acquisition costs, conversion rates, and other metrics.
4. Experiment and test: Experiment with different growth marketing tactics and strategies, and use A/B testing to determine what works best for your business. This can include tactics such as search engine optimization, paid advertising, and referral marketing.
5. Focus on customer acquisition and retention: Growth marketing is focused on acquiring and retaining customers, whereas brand marketing focuses on building brand awareness and loyalty. Emphasize on metrics such as customer lifetime value (CLV) and customer acquisition cost (CAC) to see where you can improve.
6. Collaborate with cross-functional teams: Growth marketing requires collaboration across different teams, such as product, engineering, and data analytics, to gain insights and make informed decisions.
7. Continuous optimization: Growth marketing requires continuous optimization and testing to identify what is working and what is not. Keep a close eye on your metrics and adjust your strategy as needed to achieve your goals.
8. Re-evaluate and re-adjust as necessary: as growth is a dynamic field, as you gain more experience and insights, re-evaluate and re-adjust your strategy as necessary to continue to drive growth.

It’s important to remember that growth marketing requires a different mindset than brand marketing. It involves testing, experimenting, and using data-driven decisions, so it may take some time to adjust and adapt to this new way of thinking. With a clear focus on customer acquisition, retention and continuous optimization, you will be on the right track to drive growth for your business.